June 29, 2010
Gucci exec reveals mobile commerce app sees 600K downloads
Bernadine Wu, founder/CEO of FitForCommerce, New York, asked Mr. Berman what he envisions as the next phase of his luxury brand.
“For us it is about how we can use the Web [mobile and PC] to find the right customer to come back and spread the word about us to others,” Mr. Berman said. “It is a structuring of our word of mouth marketing.”
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