Introducing the grocery industry’s first omnichannel benchmarking study

Are Food Retailers Meeting the Expectations of Today’s Digital Shoppers?

The Grocery Omnichannel Index takes the pulse on how food retailers deliver on the omnichannel promise.

FMI and FitForCommerce present the Grocery Omnichannel Index 2019 — the industry’s first benchmarking study that examines how food retailers meet shopper expectations for seamless and convenient grocery shopping experiences. Insights in this inaugural Grocery Omnichannel Index report gives food retailers an idea of areas where they excel and where they can improve.

METHODOLOGY

FitForCommerce omnichannel experts mystery-shopped (on web, mobile and in-store) and benchmarked 26 food retailers across 175+ criteria.

We evaluated the compiled data which serves as the basis for this report. The analysis evaluates how food retailers currently deliver on customer expectations and identifies opportunities to enhance the omnichannel shopping experience.