As midmarket retailers strive to grow rapidly and profitably, those that offer a differentiated shopping experience are finding the most success. While many rely on their key personnel to enable that experience, the savviest are calling upon feature-rich yet easy-to-use ecommerce platforms to bring new levels of sophistication to their operations.

In this paper, we will explore:

• how to put the foundation in place

• ways to deliver a differentiated shopping experience

• why we recommend the crawl-walk-run approach

By tapping into must-have functionality to start and gradually progressing their understanding and skills, these retailers are best positioned to make strategic choices about how to scale effectively and smartly over time.