Online commerce evolved at a breathtaking pace in 2020.  As retailers and brands scrambled to rethink their supply chain and make changes to ecommerce and omnichannel operations, many uncovered significant gaps in their processes and technology infrastructure, that limited their ability to execute quickly, if at all.

To drive growth, retailers and brands need to be able to diversify their supply chain on the fly and must have a back-end technology platform that is just as agile. With the right technology in place, retailers can optimize continuously as consumer needs and markets evolve. Now, more than ever, retailers must be able to shift priorities to serve customers where, and how they want to shop.

This whitepaper will:

• explore the importance of having a unified and flexible platform that allows retailers to manage operations amidst rapid change
• examine the three key attributes of a unified omnichannel platform: visibility, flexibility, orchestration
• address real challenges retailers and brands overcame through case studies