It has been proven that great content on an ecommerce site can result in higher traffic, increased conversions, larger order size, and deeper customer loyalty on the web and in other channels. Unfortunately, increasing numbers of retailers and brands are struggling with the acquisition, onboarding, creation, management and publishing of product and non-product content. Effectively leveraging product and non-product content across a company’s multiple channels is advantageous and quickly becoming an imperative. This whitepaper explores:

• The key to ensure effective workflow
• How retailers can further streamline processes by implementing two key technologies:
  • Product Information Management (PIM) solutions
  • Ecommerce Platforms (ECP)
• Benefits of utilizing SaaS solutions to offload concerns regarding scaling while reducing the need for deep in-house IT skills
• Product content lifecycle and how to evaluate the processes, people, and tools needed to create and leverage consistent product selling information across all channels