Flash sales are not a new concept – and when done right they enable brands to capitalize on market trends and execute timely promotions to an engaged customer base. However, these sales are not as easy to execute as they may appear. When brands undertake flash sales without a strategic approach, the result is sub-par customer experiences that can detrimentally impact brand equity and customer loyalty.

In this whitepaper, we unpack:

• The role of flash sales today
• The importance of effective execution
• The best practices for increasing the likelihood of success