Words from our experts
The Jens Heitland Show
WITH JENS HEITLAND
Merging the Online & Offline Worlds of Malls and Retailers
Connecting the dots of innovation and entrepreneurship with Gary Burrows.
As the Managing Director of Malls & Meeting Places within FitForCommerce, Gary Burrows is bridging the offline and online world of retail and real estate.
Please enjoy a deep dive into the online and offline perspective of Shopping Malls and the opportunities for Retailers and Mall operators worldwide.
WITH JAYNE RAFTER
Digital Landscape for Malls & Retailers During COVID
In this episode of RLI Talks Jayne speaks to Bernardine Wu, the Founder and CEO of FitForCommerce, an ecommerce and omnichannel consultancy.
Bernardine talks about just how quickly the digital landscape is changing for retailers as a result of the pandemic, and how it is now essential (rather than preferable) for brands to adopt new ways of connecting with – but also serving – their customers. She also refers to a recent report that her company carried out which analysed how effective the online presence is for some of the biggest brands in the US – with some interesting results.
THE MARKETING PLAYBOOK
WITH MARK FRIEDMAN
Bernardine’s Career Steps to Success
Bernardine Wu, the Founder and Chief Executive Officer of FitForCommerce, adds her page to the Marketing Playbook. Hear how to use each step of your career as a building block, how to make tough personnel decisions, how to best serve your customers now, stories from Bernardine’s childhood in NYC, and lessons from the consulting world. This episode covers everything from what Bernardine likes about consulting to her time as a lifeguard.
WITH SYLVAIN PERRIER
Grocery Strategy and Data
FitForCommerce CEO, Bernardine Wu, visits us on the floor of Groceryshop 2019 and shares her unique perspective on the need for digital diligence in retail — and why data really is the new black.
“I really think that if a company was going to focus on one thing, it would be data. That means mapping out your entire operations from end to end, right? From farm-to-table, from whatever, dock-to-dish, from idea-to-doorstep, and really understanding all the steps along the way that one needs to do in order to serve the customer. It’s worth mapping out the customer journey or journeys, right? It’s worth mapping out everything.”
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