Fast-Growing Midmarket Retailers: How to Tackle the Challenges of an Evolving Market
Today’s midmarket retailers and brand manufacturers are in a critical position: in a fast-paced retail environment with increasingly demanding customers, decisions made NOW will either accelerate growth or slow it down.
This whitepaper explores the top challenges faced by midmarket retailers today:
- Deploying and leveraging the right technology solutions
- Structuring the organization and managing resources
- Leveraging data
- Keeping up with market trends
- Competing against competitors
The midmarket retailer can turn these challenges into opportunities. Budgetary and resource constraints can be managed with cautious strategy decisions, and a capitalization of the midmarket retailer’s adroit advantage over its larger competitors. Deploying technology solutions that support immediate needs while providing cost-effective scalability options for future growth is also critical to the midmarket retailers in keeping up with a constantly changing market, as well as meeting customer demands.
Kerry Martin, VP Sr. Consultant, FitForCommerce
Jose Munoz, Sr. Consultant, FitForCommerce