“The global commerce opportunity is huge. The new global commerce reality is that while North America and Europe will remain important, new, emerging markets such as China, Korea, Brazil, and Russia, are fueling the future of global commerce growth. Consumers in these emerging markets will determine how fast retailers grow in the future. Retailers need to have a plan for this new global commerce reality.” – Bernardine Wu, CEO, FitForCommerce

In the summer of 2013, retail and digital executives from the Northeast joined Demandware and FitForCommerce in New York City for the Global Commerce Executive Workshop. Organizations of all sizes and in different stages of global expansion came together and listened to their peers, shared ideas, and explored new perspectives on what it means to conduct business globally in the 21st Century. This whitepaper provides a summary of the key points articulated by the executive attendees of the event.

Utilizing a framework for global commerce expansion, attendees divided into round tables focused on four key areas of global expansion:

• Define a Global Commerce Strategy
• Establish Operations & Organizational Structure
• Address Technology Considerations & Regulatory Issues
• Execute Merchandising & Marketing Best Practices