Whether launching an ecommerce channel or replatforming, selecting the right ecommerce platform model can be a headache. Retailers and brands all have specific characteristics and requirements that dictate what kind of platform is best suited for their business. This paper explores common retailer and brand company profiles and provides a guideline for selecting the right platform model.

This whitepaper explores the:

• Importance of selecting the right ecommerce platform model
• Overview of different retailer and brand company profiles (including a self-assessment test to determine your company’s profile)
• Best platform model fit each retailer/brand profile
• Characteristics of the different ecommerce platform models – open source, SaaS, and license