The holiday retail season no longer revolves around Black Friday and Cyber Monday – it’s now more like Cyber-November and December. Consumers are more tech-savvy and at ease with online shopping than ever, so the simple grid of products no longer compels them to purchase. Even as they are zeroed in on making a purchase, holidays shoppers want to be guided through offerings, inspired by rich imagery, content, and video, and empowered to purchase immediately, without barriers.  This ebook explores how retailers can maximize sales throughout the extended holiday period by creating immersive experiences.

It will cover common challenges and best practices for creating immersive experiences that drive holiday purchases.