In today’s digital world, every consumer interaction counts—and every touchpoint, offline and online, is an opportunity to turn browsers into buyers. In this session, we’ll explore digital commerce trends and the importance of understanding the customer journey to deliver experiences that will wow your customers and result in sales.

We’ll share best practices for designing differentiated experiences across all consumer-facing channels, showing how customer journey mapping can optimize your approach. You’ll gain a comprehensive understanding of today’s selling channels (including how brands and retailers can work together) and a framework for how to elevate marketing and merchandising strategies to meet the expectations of today’s shopper.

Bernardine Wu, Founder & CEO, FitForCommerce