Customers’ shopping experiences play an integral role in their decisions on where and how to shop. They have the flexibility to interact with retailers by computer, mobile devices, in-store and even using voice and messenger platforms. Shoppers also expect to have the option to choose how their orders will be fulfilled and how returns will be handled. With this flexibility comes tremendous complexity for retailers struggling to ensure continuity and consistency across the entire shopping experience.
This webinar will cover:
- ways retailers can triumph in today’s complex retail environment
- how to adopt a single commerce platform to manage every customer touchpoint to improve efficiencies and elevate customer experiences
- how layering on advanced personalization capabilities can enhance the shopping experience to delight customers at every step