The Power of the Customer Voice: Accelerating sales through customer-generated content
As evidenced by the significant impact of customer ratings and reviews on the shopper’s purchase decision, customer-generated content is a powerful way to accelerate sales. Data shows most people rely upon reviews to validate their purchase decisions. In fact, the vast majority of FitForCommerce retail clients have found that ratings and reviews have positively influenced overall sales.
In this paper, we will explore:
- how retailers can accelerate sales and boost engagement by customer-generated content
- numerous tools, from ratings & reviews and customer photo to community Q&A
- the importance of leveraging customer-generated content throughout the customer journey to increase engagement and boost sales