FitForCommerce Helps a Leading Retailer of Sporting Goods to Develop Capabilities and Leadership Structure to Drive Omnichannel Transformation
The company had a new CEO who drove a very robust omnichannel merchandising and marketing strategy. Ecommerce skills, omnichannel integration, and system management were not sufficient to support CEO’s vision. They sought FitForCommerce help to validate their current omnichannel strategy and evaluate their organizational structure.
FitForCommerce assessed the existing omnichannel strategy, processes, technology and organization to support the new CEO vision. We recommended an enhanced strategy for omnichannel engagement, including site UX, marketing, merchandising and backend support capabilities. We then evaluated organizational structure, leadership, job responsibilities, KPIs, and internal processes to assess organizational readiness for omnichannel commerce and marketing.
Our consultants recommended enhancements to over 200 key capabilities, job roles, and processes needed to support omnichannel goals.