FitForCommerce Helps One of the Largest Pet Pharmaceutical Manufacturer’s in the World
One of the largest pet pharmaceutical manufacturers with a variety in account sizes needed help solving for channel conflict (distributors, sales reps, etc.). The client had many customized, unique business rules and workflows to consider (group/conglomerate accounts buying/approving, tax exemption workflow, payment management, sales rep customization by account, communication portal, regulatory and pricing rules, advanced account management and tracking, and many more).
FitForCommerce consultants helped the client’s senior management team create goals for the customer experience across different buyer personas. We gathered requirements from every corporate group including sales reps and focus groups. Our consultants interviewed the client’s customers (vets, buyers, etc.) across multiple regions to provide the client with real data and insights.