Today’s customers have tremendous flexibility in ways to shop. They can purchase online from anywhere using a number of devices – laptops, smartphones, tablets and even by voice with intelligent personal assistants like Amazon Alexa. Each of these devices reaches a variety of sites including retailer and brand commerce sites, marketplaces, and a number of social media outlets.

Clearly, the flexibility offered to today’s customers makes it more complex for retailers to manage customer interactions and support internal business processes. Every customer touchpoint – from the front-end commerce experience to back-end systems, such as order management, fulfillment and returns management – must work in concert to ensure a delightful, “white glove” customer experience.

In this whitepaper, we will cover:

• the challenges retailers face today in capturing a 360-view of the customer
• how Unified Commerce can help overcome these challenges
• the key considerations when assessing Unified Commerce platforms