In today’s omnichannel landscape, discovery, research and purchase are part of the same process, and as a result the concept of distinct marketing and sales channels has vanished. The collision of content and commerce has opened up new and exciting ways to acquire, engage, convert and retain customers. But without the right platform in place, it can be extremely challenging to manage content across multiple channels and systems.

In this paper, we will explore:

• why the blending of content and commerce is a trend with staying power

• what is needed for a winning approach to content and commerce (think attracting, engage and inspiring)

• technology and platform recommendations to support a balanced content and commerce strategy