Product content plays an essential role throughout the sales and buying processes. In a B2B2C environment, where product content is generated and enriched by multiple stakeholders on its journey to the end customer, it is critical to not only ensure that you:

• deliver accurate product information to all constituents in the content value chain and across all end customer touch points;
• develop a clear understanding of your most differentiated content assets; and
• obtain continuous feedback on content performance at every stage of the its journey

By executing on these three pillars in an omnichannel environment, you can significantly improve the bottom line for your company and your channel partners.