Ecommerce executives constantly struggle with the decision to replatform. Advanced site search solutions provide an alternative to replatforming for some retailers and – at minimum – a way for executives to buy themselves some time to make an informed decision and ensure a less painful transition.

While most of the site search capabilities highlighted in this whitepaper are available in only the most advanced site search solutions, the relatively low cost and quick implementation times of these solutions versus a full ecommerce replatforming effort make them a compelling alternative.

In this paper, we will explore:

• the main drivers for replaforming
• 8 key site search areas to optimize to improve customer experiences
• how to leverage advanced site search to ease the transition to a new platform
• steps for evaluating the benefits of advanced site search versus a replatforming effort