Today’s shoppers seek value and convenience. As a result of this trend, we see personalized subscriptions becoming increasingly popular in many situations. From carefully curated boxes, like Stitch Fix, to ongoing auto-ship of consumable items, like HP Instant Ink, there’s a model of this concept to suit virtually any retailer, regardless of vertical focus. Clearly, this business model has the potential to create both recurring revenue and customer loyalty, but it also comes with new merchandising and fulfillment challenges.
Watch this webinar to learn how to:
- Identify a subscription-based offering that fits your vertical
- Create personalized subscription offerings at scale
- Overcome new fulfillment complexities created by this business model