Bitcoin and cryptocurrencies have dominated the mainstream media attention on blockchain, overshadowing a much bigger story from a retail management perspective. To date, most business applications of blockchain have focused on the financial sector. This makes sense given that the technology dramatically changes how transactions can be executed.
So, everyone is talking about it. But what do retailers need to understand about blockchain? For retail, blockchain has the potential to change the very essence of how business is done – by enabling unprecedented levels clarity, security and trust into every transaction.
In this special report we will explore the potential of blockchain for retailers and brands:
- the retail applications of blockchain – from supply chain to marketing
- why you should care about blockchain
- who’s doing what with blockchain in retail
- building a case for blockchain and the tools to get started
Download this Spotlight Report today and unlock the power of blockchain for your business.
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Powered by FitForCommerce, in partnership with Iterate.ai, The Innovation Office helps retailers and brands keep up with, make sense of and demystify innovation and emerging technologies. The Innovation Office provides consulting services and curation of retail innovations supported by Iterate’s knowledgebase of 150k+ innovative technologies and hands-on experience.