Best Practices for Launching, Growing and Accelerating B2B Digital Channels
The explosive growth of B2B ecommerce is forcing B2B executives to dedicate resources and budgets to launching and growing digital sales channels.
B2B selling is complex, requiring sophisticated workflows, complex pricing options, product configurations, approvals, and more. At the same time, business buyers increasingly expect B2B buying to equal B2C shopping experiences. So not only do you have to ensure that the digital channel supports the complexities of B2B selling, you also have to focus on delivering consumer-like frontend experiences to meet buyer expectations.