
Leveraging Customers, Context and Content to Deliver the Optimal Digital Experience
During this webinar, we explored why many B2C and B2B organizations struggle to define and deliver the optimal digital customer experience.
This webinar covered:
- How consumers shop today and their expectations of the digital experience
- The importance of customers and their context
- The 5 key components of the digital experience equation
- What platform should deliver the digital experience
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Speakers:
Bernardine Wu, CEO, FitForCommerce
John DeCaprio, Sr Consultant, FitForCommerce
Jeri Kelley, Sr. Product Strategist, Oracle