
Welcome to the Innovation Theater – The place to be at IRCE!
We know how hard it is to keep on top of the latest & greatest. So, we’ve made it easy for you!
Located at the entrance of the exhibit hall, the Innovation Theater is the place to learn about dozens of emerging commerce solutions. Jam-packed with quick-talks on a wide range of topics, you’ll find must-see sessions on the agenda that’ll boost your IRCE experience and equip you with the tools and best practices to get ahead.
Visit the Innovation Theater at IRCE – booth #1701
THE AGENDA
4:30-4:50pm
WHAT COMES AFTER TRADITIONAL RATINGS & REVIEWS?
Everyone knows ratings and reviews are important, but consumer behavior has changed and new forms of customer-generated content are becoming crucial to the shopper journey. These include visual reviews (photos and videos), micro-reviews gathered at the point of purchase, and peer-powered Q&A. Learn how to capture and weave next generation content into the customer experience and achieve significant bottom-line gains.
Speaker: George Eberstadt, CEO
5:00-5:20pm
THE DIRTY LITTLE SECRET ABOUT CUSTOMER EXPERIENCE
It’s time for us to reveal the dirty little secret about customer experience. In this breakout session with Johan Boström, the e-commerce and content management veteran will discuss the importance of targeting specialized content to each individual consumer to ensure a positive and enjoyable customer experience. Boström will offer key tips, important examples and provide crucial guidance on how to create the memorable experience that will establish a customer loyalty like no other.
Speaker: Johan Bostrom, Founder & Chief Strategy Officer
5:30-5:50pm
THE FUTURE OF RETAIL: OMNICHANNEL PAYMENTS
In this session, we will explore why payments are key to a successful omnichannel retail strategy. Ad Arreman of Adyen will highlight how retailers are evolving the consumer journey, online, mobile and in-store and the role of omnichannel payments in this new retail reality.
Speaker: Ad Arreman, VP Business Development
9:30-9:50am
WHAT COMES AFTER TRADITIONAL RATINGS & REVIEWS?
Everyone knows ratings and reviews are important, but consumer behavior has changed and new forms of customer-generated content are becoming crucial to the shopper journey. These include visual reviews (photos and videos), micro-reviews gathered at the point of purchase, and peer-powered Q&A. Learn how to capture and weave next generation content into the customer experience and achieve significant bottom-line gains.
Presenter: George Eberstadt, CEO, TurnTo
10:00-10:20am
‘ADAPTABLE’ BUSINESS SOFTWARE: THE NEW NORMAL IN OMNI-CHANNEL ERP?
More and more merchants are approaching their business software the same way they do their eCommerce platform, tailored and customized for competitive differentiation, process efficiency, and new levels of business intelligence. In this presentation, Director of Development from Circle Commerce, Frank Hanshaw will discuss a growing trend in the industry– customizable and adaptable systems.
Speaker: Frank Hanshaw, Director of Development
10:30-10:50am
INVENTORY RECEIVING, THE CORNERSTONE OF YOUR RETAIL OPERATIONS “3 KEYS TO SUCCESS"
Your customer experience, operations, and bottom line suffer when inventory is inaccurate. Accurate inventory begins at the beginning, with good receiving practices. In this session with Sam Moses, CEO of RetailOps, you will learn the symptoms to look for and 3 keys to improving your receiving accuracy.
Speaker: Sam Moses, CEO
11:00-11:20am
INTRODUCING SELF-DRIVING COMMERCE. WELCOME TO THE NEW RETAIL REALITY!
Self-driving commerce allows retailers to focus on building their business rather than their technology, and that’s what Newgistics has introduced with ncommerce. After 15 years working with nearly every enterprise-class commerce technology available, Newgistics has chosen best-of-breed solutions and integrated them into a platform that can be deployed at a fraction of the time and cost of traditional systems. With the most modern capabilities through one vendor and one contract, retailers can take their minds off technology and get back to minding the store.
Speaker: Chris Andrasick, Chief Strategy and Innovation Officer, Digital Commerce
12:00-12:20pm
THE END OF COMMERCE PLATFORMS
As we move into true omni-channel retail, platforms that contain all encompassing functionality in a monolithic architecture will go the way of the dinosaur. Instead, companies will move to loosely coupled, microservices based solutions that provide technology as a service across the entire enterprise and deliver specific user experiences to every person in the ecosystem. This presentation will show real life examples of how a microservice/API first approach will change the landscape of the entire industry and will support the next wave of commerce technologies across every enterprise.
Speaker: Arthur Lawida, President, commercetools North America
12:30-12:50pm
‘ADAPTABLE’ BUSINESS SOFTWARE: THE NEW NORMAL IN OMNI-CHANNEL ERP?
More and more merchants are approaching their business software the same way they do their eCommerce platform, tailored and customized for competitive differentiation, process efficiency, and new levels of business intelligence. In this presentation, Director of Development from Circle Commerce, Frank Hanshaw will discuss a growing trend in the industry– customizable and adaptable systems.
Speaker: Frank Hanshaw, Director of Development
1:00-1:20pm
LIVE STREAMING VIDEO: WHY ALL THE BUZZ AND HOW DO I GET STARTED?
Live streaming video has been identified as a top digital marketing trend for 2016 in over 20 different articles. During this session, Brandlive CEO Fritz Brumder will discuss not only why live streaming video events are effective for increasing consumer engagement and conversion, but will also provide tips and tricks for live video success. Fritz will base his remarks on over 4 years of experience helping many top brands and retailers go live for the first time.
Speaker: Fritz Brumder, CEO
1:30-1:50
THE LOCAL STORE ONLINE: ADDRESSING THE BRICK & MORTAR RETAIL CRISIS
Traditional brick and mortar retail is in crisis with a record number of store closings and retailer bankruptcy filings. Changing consumer behaviors and the prevalence of pure play internet retailers present the greatest threat to brick and mortar stores. Retailers must find a new way to transform their physical store locations into a strategic advantage by leveraging the convenience and reach of their existing digital channels to proactively and seamlessly communicate what’s locally available. Radius8 enables instant access to the store’s best-selling inventory, local buying trends, and store-only deals that drive increased foot traffic and net new sales right into the store, where customer lifetime value is maximized.
Speaker: Sandeep Bhanote, CEO, Radius8
2:00-2:20pm
INTRODUCING SELF-DRIVING COMMERCE. WELCOME TO THE NEW RETAIL REALITY!
Self-driving commerce allows retailers to focus on building their business rather than their technology, and that’s what Newgistics has introduced with ncommerce. After 15 years working with nearly every enterprise-class commerce technology available, Newgistics has chosen best-of-breed solutions and integrated them into a platform that can be deployed at a fraction of the time and cost of traditional systems. With the most modern capabilities through one vendor and one contract, retailers can take their minds off technology and get back to minding the store.
Speaker: Chris Andrasick, Chief Strategy and Innovation Officer, Digital Commerce
2:30-2:50pm
NEW TECHNIQUES & TECHNOLOGIES FOR HOLIDAY 2016 AND BEYOND
What new and incremental ways can marketers surpass revenue goals during the second half of 2016? This session will cover how PM Digitals’s exclusive Moments-in-Time API automatically leverages real-time events to secure consistent exposure in your categories. Our speakers will also discuss how you can tackle key areas of expansion, including global presence and display.
Presenter: Nicole Jennings, SVP Paid Digital Media
3:30-3:50pm
DRIVE IN-STORE TRAFFIC THROUGH ONLINE SEARCH
With 81% of shoppers conducting online research before purchasing in-store, ensuring your brand is found online is essential to driving traffic to your locations. Learn all about the new local ecosystem, the implications it has on your marketing strategies and where local marketing is headed in the next five years with Jacob Lanyadoo of SweetIQ.
Speaker: Jacob Lanyadoo, Director of Sales
4:30-4:50pm
THE END OF COMMERCE PLATFORMS
As we move into true omni-channel retail, platforms that contain all encompassing functionality in a monolithic architecture will go the way of the dinosaur. Instead, companies will move to loosely coupled, microservices based solutions that provide technology as a service across the entire enterprise and deliver specific user experiences to every person in the ecosystem. This presentation will show real life examples of how a microservice/API first approach will change the landscape of the entire industry and will support the next wave of commerce technologies across every enterprise.
Speaker: Arthur Lawida, President, commercetools North America
5:00-5:20
THE DIRTY LITTLE SECRET ABOUT CUSTOMER EXPERIENCE
It’s time for us to reveal the dirty little secret about customer experience. In this breakout session with Johan Boström, the e-commerce and content management veteran will discuss the importance of targeting specialized content to each individual consumer to ensure a positive and enjoyable customer experience. Boström will offer key tips, important examples and provide crucial guidance on how to create the memorable experience that will establish a customer loyalty like no other.
Speaker: Johan Bostrom, Founder & Chief Strategy Officer
5:30-5:50pm
THE MILLENNIAL GOLD RUSH – 5 WAYS TO TURN MILLENNIALS INTO LIFELONG CUSTOMERS IN 2016
Millennials recently surpassed Baby Boomers as the largest generation ever. They are powering profound shifts in consumer habits, especially as they relate to technology. While this generation spends more money online than any other age group, they tend to be more price-sensitive and pickier about their brand loyalty. How can you convert these consumers into loyal customers as they start families and establish their shopping patterns? How do their expectations as an always-on digital generation differ from their predecessors, and what are the cost-effective ways you can exceed those expectations?
In this session, we’ll review the shifting macro trends and discuss how they affect the online retail landscape. We’ll delve into 5 specific Millennial needs that you can meet in order to build lifelong loyalty among the most important generation in the history of online commerce.
Speaker: Frank Langston, President