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FitForCommerce Annual Report 2016

How are you expanding reach and engaging your customers?

It is definitely not easy to keep up with the status quo and at the same time stay ahead of the curve.

That’s why FitForCommerce launched The Innovation Office – an initiative that curates new technologies to help retailers separate the wheat from the chaff.

At IRCE 2016, we welcomed 13 innovative technology providers to be a part of the theater and share their perspectives and solutions with attendees. As a blog series, we will share some of the insights from the technology providers that presented at The Innovation Theater.

Today’s guest post is by Chris Andrasick, Chief Strategy & Innovation Officer of Newgistics on self-driving commerce. Enjoy!

Introducing Self-Driving Commerce

Most of today’s eCommerce solutions only come in two flavors: entry-level cloud-based solutions that are functionally limited and impossible to scale; or best-in-class enterprise software that requires ungodly hours of customization and integration. As a result, retailers are often forced to make crippling trade-offs between time to market, brand experience, flexibility and cost.

That’s the old retail reality.

At this year’s Internet Retailer Conference & Expo Newgistics welcomed retailers to a new reality, and we were glad to be able to help share the good news as part of The Innovation Theater.

The new retail reality is one where retailers can take their minds off managing technology and get back to minding their stores. One that allows retailers and brands to embrace a customer-centric view of the world instead of being bound by the silos that stand in the way of delivering exceptional customer experiences across channels. And one where they have all the “bells and whistles” of the most modern eCommerce platforms from day one – at an affordable price.

It’s called ncommerce.

You can think of ncommerce as Self-Driving Commerce. It’s an intelligent eCommerce platform that gives retailers and brands cruise control-like automation of their technology so they can put their focus back on the art of retailing. It gives mid-market retailers the ability to quickly deploy technology from the most trusted and innovative companies in a stable, modern and infinitely scalable platform from one vendor, and with one contract.

How’d We Do It?

The team at Tacit Knowledge has been bringing Silicon Valley innovation to some of the world’s most recognizable retailers and brands for the last fifteen years. Throughout that time, we’ve worked with virtually every enterprise-class commerce technology on the market, earning a reputation for rescuing troubled projects and turning the most complex wish lists into real-world applications. To create ncommerce, we looked back at that hands-on experience, chose the best technologies we’ve worked with, negotiated contracts with those leading technology companies and pulled everything together into one platform.

The core of the system is SAP Hybris, and it’s deployed on Google Cloud Platform – the same infrastructure that runs YouTube and Gmail, so it provides infinite scalability even during peak times. Other components include:

    • Sailthru – the leading Customer Retention Cloudsm that predicts customer behavior and personalizes individual experiences across email, web and mobile.
    • CyberSource – a Visa company, provides an integrated payment management platform that enables merchants to accept payments, mitigate fraud and security risk, and operate with greater agility, worldwide.
    • Fastly – the real-time Content Delivery Network (CDN) provides total control over content, unprecedented performance and the ability to instantly update content in milliseconds.

By pre-integrating these components upfront, ncommerce can be implemented in nearly half the time and at 30 percent less than the cost of a typical eCommerce platform deployment that requires custom integrations. While some retailers commit time, money and countless other resources to managing their technology, ncommerce provides infinite scale in a fully managed, customer-centric solution that outthinks, outlasts and outperforms the competition.

Welcome to the new retail reality.

Interested in learning more? Contact us at