How We Help FMCG and CPG Brands
As marketplace dynamics continue to shift, the lines between discovery, research, shopping, and entertainment continue to blur, and competition for the consumer’s attention and wallet seems to intensify by the minute. To succeed, fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) brands must become more customer-centric and embrace new digital marketing and sales channels.
FitForCommerce works with CPG brands to help clarify the benefits and pitfalls of this organizational shift. Our consultants leverage extensive experience to help build the financial model, identify and [sel] the best technology solutions, outline operational recommendations, build the right team and organizational structure, define digital marketing plans, retail partnerships, and all other functional and operational areas.
- FitForCommerce researched, evaluated, and identified new global markets for the B2C ecommerce business for a leading international beverage brand. We built a strategic and operational go-to-market business plan, as well as a an eTool Kit to guide the successful launch and operation of B2C commerce in each market.
- FitForCommere helped an international specialty tea company manage the testing of their new direct-to-consumer ecommerce website. This included both functional and user acceptance testing. By leveraging our expert team of consultant, the company was able to focus on the remaining development and implementation of their website launch.