How a Unified Commerce Platform Helped Journelle Adjust to the New Retail Reality

Our Sr. Consultant, Victoria Markley, spoke with Guido Campello, Co-CEO at Journelle, and Craig Harris, Industry Principal of Apparel, Footwear and Accessories at NetSuite to discuss how unified commerce helped Journelle overcome the challenges that many brands faced during the pandemic. After outlining the rapid growth in ecommerce over the past year, the webinar focused on Journelle’s experience as a boutique branded retailer and their changes with in-store inventory management. Below is a quick recap of the conversation!

Short preview of the webinar:

The Evolution of Digital Commerce

First, Craig spoke about the evolution of digital commerce and what retailers should be looking for in a platform. The one constant in business is change and it’s incredibly important to have a platform that can flex and grow with your business as time goes on. At a certain point, you simply cannot hire people fast enough to keep up and you have to come up with a much more cohesive and integrated solution. Craig also spoke about the three pillars of unified commerce: visibility, orchestration, and flexibility. He elaborated, “The three pillars of a unified platform almost speak for themselves. In our modern world of commerce, omnichannel capabilities are at the forefront.”

Journelle’s Technological Organization Journey

Guido then spoke about his experience with Journelle and their technological organization journey. He realized that although personalization is great, it also ends up costing a lot of money because it is constantly in need of updates. Journelle spent a lot of time cleaning up their personalization technology and during that journey realized they needed a system that was all tied together. He happily explained that part of what helped them survive the pandemic was the fact that they “were able to transition within a week to being an omnichannel retailer and building [their] dot-com business.”

Transitioning to a Cloud-Based Platform

To follow, Craig touched on the transition from a legacy environment to a cloud-based platform. He explained that the key is identifying what you want in the core platform (inventory, orders, financials, etc.). He advised, “Don’t try to solve all your problems at once…Once you get that all-in-one platform, you start almost immediately getting that ROI in the system. It’s sort of a ‘bite small, chew fast’ notion.”

How Technology Has Grown Journelle & Helped Them Survive the Pandemic

As a response, Guido elaborated on how tech has supported the growth of Journelle’s business. Journelle fully services from its store locations. They offer products that require timely delivery and exact sizing options. Guido explained that when Journelle opens a store, it’s because it’s supporting a network that enables fast, reliable shipping times and always keeps customer expectations in mind. He added, “We are a D2C brand, and the visibility I have at all times on every single customer that shops allows us to really utilize our inventory and really push things…Our other system just doesn’t do this for us.” The benefit of having a system that’s tied into so many facets of your business is that you can pivot very quickly. Guido also touched on the ways technology assisted Journelle’s transformation during the pandemic. “Everybody became smarter. It became a hub for learning, it became a hub for communication, and it really allowed us to continue working fluidly. People say we closed for COVID, and I honestly struggle to feel that besides the stores having their lights off. We really didn’t stop.”

Journelle was able to survive AND thrive during the pandemic thanks to the benefits of unified commerce. Want to learn more about how setting a strong foundation for your technology is essential to thrive on change and to optimize growth? Check out our Whitepaper: Future-Proof Your Business With Unified Commerce.