Separate the wheat from the chaff
Retail and technology are evolving at lightning speed and keeping up with the latest and greatest takes time and resources – both of which are scarce for most retail organizations. It is imperative to constantly understand customer shopping behaviors and expectations as well as monitor what competitors are doing and even look beyond specific industry characteristics to get inspiration and gain a sneak peek into what might be next.
Most retailers are inundated with promises from technology providers to take their businesses to the next level, but it is almost impossible to separate the wheat from the chaff. Retailers and brands need an organized approach to staying on top of innovations while navigating which emerging technologies will truly help the bottom line. Few retailers have the capacity to dedicate resources to innovation. Those who do not should consider teaming up with a partner that understands their business and can apply market knowledge and insights on innovative tools and technologies best suited to grow their business.
With a solid foundation in place, the right people and proper technology, and with an eye towards the future, retailers and brands are ready to tackle each step along the Idea to Doorstep process. To learn more about each step, strategic and tactical recommendations, and an overview of supporting technologies, download the FitForCommerce 2017 Annual Report.