As marketplace dynamics continue to shift, the lines between discovery, research, shopping and entertainment continue to blur, and competition for the consumer’s attention and wallet seems to intensify by the minute. To succeed, CPG brands must become more customer-centric and embrace new digital marketing and sales channels.
Whether working alongside retailers to provide more relevant customer experiences or launching direct-to-consumer commerce channels, it requires the CPG organization to shift focus and establish a foundation of the right technologies, resources, talent and processes to support the efforts.
FitForCommerce works with CPG brands to help clarify the benefits and pitfalls of this organizational shift. Our consultants leverage extensive experience to help build the financial model, identify and select the best technology solutions, outline operational recommendations, build the right team and organizational structure, define digital marketing plans, retail partnerships and all other functional and operational areas.