Henry Ford
Best Practices: B2B Digital Commerce
B2B best practices and key questions to ask providers.
Accelerate B2B Digital Growth
The explosive growth of B2B ecommerce is forcing B2B executives to dedicate resources and budgets to launching and growing digital sales channels.
B2B selling is complex, requiring sophisticated workflows, complex pricing options, product configurations, approvals, and more. At the same time, business buyers increasingly expect B2B buying to equal B2C shopping experiences. So not only do you have to ensure that the digital channel supports the complexities of B2B selling, you also have to focus on delivering consumer-like frontend experiences to meet buyer expectations.
Make Smarter Investment Decisions
FitForCommerce helps B2B organizations navigate the digital commerce landscape to make smarter investment decisions. Our experts partner with you to develop strategic roadmaps and actionable plans designed to launch and accelerate the growth of digital sales channels. Our work with manufacturers, distributors and wholesalers including B2B digital strategies, channel management, organizational design, digital marketing, tech roadmaps and platform selections, and much more.
Relevant Resources
Whitepaper: B2B Commerce Effectiveness
Digital transformation imperatives for B2B digital commerce success.
Presentation: Selling B2B or B2C
IRCE 2019 Tech Workshop on what B2B and brands must get right on technology.
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