Entries by Kana Fukushima

Website Evaluation Before All Else

Website Evaluation – I recently worked with a client on a project regarding their desire to replace their ecommerce platform (ECP). When asked why they wanted a new platform, their reasoning was based on “it’s time”. They felt their current website was not providing the functionality they were looking for and, since it was several […]

Our Experiences at IRCE 2015

It’s been a week since we got back from IRCE in Chicago and most of us are still digesting all the impressions and insights we gleaned from the sessions and in the exhibition hall. This year’s conference didn’t disappoint. IRCE had record attendance, and, for FitForCommerce, that meant that we were busier than ever hosting […]

Uncovering the Big Topic of 2015: Personalization

FitForCommerce released our first Annual Report last week! Through our 2014 survey, we discovered that about a 1/3 of brands and retailers said that personalization is among their top 3 priorities in 2015. Of course, that made us want to dig deeper and investigate what personalization really means to omnichannel businesses, in our hyper-connected world. […]