4 Learnings From NRF 2018

Another year, another NRF Big Show. The number one question we get from attendees is: Why is this show always in January in NYC…over a frigid holiday weekend?? But despite the frigid temperatures, once again, the show didn’t disappoint.

Although it was a tough year in retail, between the educational content, great conversations, and showcase of some pretty neat technologies, we came back from the show energized and excited for what the year has in store.

While you digest everything you learned, here are some of our highlights from the three jam-packed days at the Javits Center:

1Clienteling is on everyone’s mind – from large retail chains to smaller independent multichannel retailers across the world, clienteling is a hot topic. FitForCommerce Founder and CEO, Bernardine Wu, joined Ambles Kwok from Indigo Books, and Scott Adel from Tulip on stage to discuss how to elevate the shopping experience, increase sales, and improve the service with mobile apps for store associates.

2Innovation is front and center – from an interactive holographic AR experience (see pic to the left) to Robots, AI, Blockchain and Image Recognition – the industry is abuzz with emerging and innovative technologies and startups vying for their chance to disrupt the industry. The NRF Innovation Lab featured innovative technologies already adopted by retailers plus a glimpse of what to expect in the future.

There are some pretty impressive solutions out there – some more applicable than others – but as is always the case with innovation, the challenge is separating the wheat from the chaff and realizing that not all innovations are holograms and robots – some are brilliant basics that can have a real and immediate impact on your business today.

That’s why we launched The Innovation Office – contact us to learn more about how we help make sense of the innovation landscape and curate the emerging technologies that are relevant to your specific challenges and aligned with your strategic roadmap.

3The role of marketing is changing – yet the basics are more important than ever. Bernardine Wu joined the NRF CMO Council meeting to present findings from the 2017 NRF-FitForCommerce Omnichannel Retail Index. The conversation centered around retail performance on key marketing criteria and best practices benchmarked in the Omnichannel Retail Index and innovative marketing strategies and technologies that every CMO or Digital Executive should be leveraging, testing or at least have on their radar. Learn more about the NRF-FitForCommerce Omnichannel Retail Index and register for early release of the report.

4The XYZ of Systems Integrators and Agencies – we increasingly run into retailers and brands who struggle with when, why and how to select the right implementation partner, how to manage the relationship and ensure a successful launch of the commerce platform. In response to these questions, we announced the launch of a new report at NRF that addresses these questions. The report covers everything you need to know – from selecting the right implementation partner to launching your new digital commerce site, and more. Get on the list and be among the first to receive this industry-first report.

What are your highlights and learnings from NRF 2018? If you need help making sense of your learnings or prioritizing all the new initiatives you added to your growing list, FitForCommerce is here to help.