Spreading some holiday cheer, Yankee Candle launched the Santa Cam. Jolly Old St. Nick shows off his dance moves and Christmas magic, fun for the kids and the parents. Yankee Candle’s email also included huge in-store savings, no hassle gift exchanges, and easy curbside and online options.

Home Depot introduced a useful tool to help shoppers choose their perfect Christmas tree. With options such as size, shape, species, and lights, shoppers could choose the exact artificial tree to fit their home, without having to go in-store and read every tree’s box.

RJ Julia Bookstore, at Wesleyan University, offered great last-minute gifts to give book lovers. They highlight two subscription services, one for audiobooks and one for Just the Right Book, where the RJ team will send readers a hand-selected, personalized book each month. For the shopper seemingly out of time to find the perfect gift, RJ Julia saved the day with their convenient, friendly email.

Loblaw’s did the hard work for the holiday chef this year. Presenting recipes with their President’s Choice (PC) branding, Loblaw’s recipes included 100% PC ingredients, with included hyperlinks for easy purchase. This is a good example of merging content and commerce – especially for this year when people might be attempting to cook their first holiday feast on their own.

Narvar is a returns management provider that is working to solve one of shopping’s biggest problems: returns. Narvar has managed to eliminate the need for customers to print return labels, and Mall of America and Simon Property Group malls have teamed up with the company to make their customers’ lives easier.

Throughout the pandemic, people have turned to the great outdoors for adventure and relief. REI recognized this, and offered a plethora of experiences, including winter skills sessions and webinars. All this, with abundant COVID-19 health guidelines to ensure safe outdoor fun.