Scott is a senior consultant at FFC, where his extensive B2C and B2B digital innovation experience allows him to provide structured innovation, data analytics and marketing strategy to FitForCommerce clients. He has been a student of emerging best practices in ecommerce for over 20 years. Most recently, he co-founded a digital innovation company with a process that provides affordable, low-risk proofs of game-changing technology solutions.
Scott previously ran VitaminShoppe.com as Director of Ecommerce, where he built and managed the digital group’s operating budgets and P&L forecasting models. He and his team doubled online revenues while cutting the cost of customer acquisition in half. Scott was among the earliest adopters of now-standard UX technologies such as product videos, customer Q&A and recommendation engines.
Prior to that, Scott ran his own digital marketing firm, served as a VP of Marketing during the first dot-com boom, and was awarded two Effies from the American Marketing Association for outstanding campaign effectiveness for launches of Crayola and IBM software products.
Scott has a BS in Earth & Atmospheric Science from Rutgers University.