Dan Israel is a senior consultant at FitForCommerce, leveraging his 15+ years of experience and strong concentration in loyalty programs and in mobile strategy and execution to help clients define and execute innovative solutions to help grow their businesses.
Prior to joining FitForCommerce, Dan was Senior Director of Client Engagements at Razorfish, working to create superior customer experiences for their clients. Before that, Dan was Digital Strategy Lead at Sapient Nitro, advising clients such as Coca-Cola, UPS, Panera Breads, Regions Bank, KPMG, Lenscrafters, and others.
His global experience included a global content site for Coca Cola, helping UPS prioritize countries for digital growth, global strategy for Tesco; determining local partners for global payments.
Dan was also Head of Consumer Mobile Product Management and Strategy at The Home Depot, creating the vision, strategy and implementation plan for their mobile efforts, launching multiple mobile apps and a mobile website refresh. Visits from mobile devices increased by 300% and revenue by 600% in 2010.
Dan has an MBA from Ross School of Business, University of Michigan, a MS from the London School of Economics and a BA in Economics and International Studies from Emory University.