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Register below to download a PDF of FitForCommerce's latest whitepaper.
Too often, hosting is an afterthought in the strategic process for eCommerce planning. With much focus on the front-end platform, order management system, merchandising, marketing and more, hosting tends to become one of the last checkboxes on the list of decisions to be made. Without a complete understanding of how an optimized solution can impact eCommerce performance, hosting usually comes down to cost and convenience. But hosting for eCommerce is not a one-size-fits-all solution. Optimized eCommerce hosting requires a customized architecture, hardware, setup and ongoing human management. Partnering with a provider that understands eCommerce is necessary to build a solution that can scale through growth, peak/off-peak traffic and be prepared for unpredictable circumstances in order to avoid a situation where a limited infrastructure becomes an operational problem that hinders online sales. Including hosting in the strategic planning and doing a thorough due diligence early on can make a real difference.
Author: Paul Kasinski, Rod Forsythe and Tessa Lembke, FitForCommerce
Publication Date: Jan 2013
Pages: 18
Language: English
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