Cross-channel Retail and eCommerce Success: How Retailers are Shaping their Crews to Sail into the Future of Commerce
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This original FitForCommerce whitepaper examines where ecommerce organizations are today and how they are evolving, their roles in the emergence of cross-channel capabilities, how far cross-channel organizations have come in the retail industry and what is driving that from both leadership and business standpoints. The paper is focused on the evolution of ecommerce and cross-channel retail and how this evolution in retail requires a new organizational dynamic to support the success of the business. Well talk about how organizations are or are not adapting to cross-channel, and ways in which they should evolve to meet the challenges and opportunities of this sea change in retail as cross-channel emerges as the dominant form of retail.
Author: Jay Holan, John Kinsella and Cynthia Kounaris, FitForCommerce
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