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Cross-channel Retail and eCommerce Success: How Retailers are Shaping their Crews to Sail into the Future of Commerce

Register below to download a PDF of FitForCommerce's latest whitepaper.

This original FitForCommerce whitepaper examines where ecommerce organizations are today and how they are evolving, their roles in the emergence of cross-channel capabilities, how far cross-channel organizations have come in the retail industry and what is driving that – from both leadership and business standpoints. The paper is focused on the evolution of ecommerce and cross-channel retail – and how this evolution in retail requires a new organizational dynamic to support the success of the business. We’ll talk about how organizations are – or are not – adapting to cross-channel, and ways in which they should evolve to meet the challenges and opportunities of this sea change in retail as cross-channel emerges as the dominant form of retail.

Author: Jay Holan, John Kinsella and Cynthia Kounaris, FitForCommerce
Publication Date: Jan 2013
Pages: 18
Language: English


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