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FitForCommerce is an active participant in the eCommerce industry - always looking for opportunities to share our expertise and learn from others. Our most recent news and upcoming activities are described below.

  Date Headline

WEBINAR: Outgrowing your Web Store? Should you Re-design or Re-platform? Presented by FitForCommerce and ATG, with Diane von Furstenberg

PRESS RELEASE: Shop.org and FitForCommerce Lead Retailers to Best-Fit Solutions at Annual Summit


FFC‘s EXPO and ’White Glove‘ Tours at Shop.org Summit were a big success.


WEBINAR: Thinking about re-platforming again? Presented by FitForCommerce and Lyons Consulting Group.


PRESS RELEASE: Internet Retailer hires FitForCommerce to provide Exhibit Hall Assistance to Attendees; Bernardine Wu to Chair the Technology Track


PRESS RELEASE: FitForCommerce‘s Mike Miller to Share Insight and Expertise at the eCommerce Merchants Trade Association Summit


PRESS RELEASE: FitForCommerce‘s Danielle Savin to Share Insight and Expertise at Loyalty Expo


WEBINAR: Refine, Retool, or Retrench: Building a Savvy 2009 Selling Strategy - Webinar by e-tailing group.


FitBase™ - the eCommerce market's first and only knowledge base for eCommerce best practices


Free Web Consultations at Internet Retailer Web Design conference given by FFC analysts


Shop.org and FFC provide first ever guided tours of EXPO hall at Annual Summit


WEBINAR: The Art & Science of Choosing eCommerce Technology


Internet Retailer and FFC host first exhibit hall navigation desk to help attendees find the solutions they see


Internet Retailer & FitForCommerce to host exhibit hall navigation desk to help attendees find the solutions they seek


Online Market World Radio Interview of Bernardine Wu of FitForCommerce


YouTube video by FitForCommerce "What is Web 2.0? Is it overused and outdated?"


"From Entrepreneur to an Enterprise" Workshop day at IRCE sponsored by FitForCommerce


Bernardine Wu to speak at Internet Retailer Conference & Exhibition


Free Web Consultations at Internet Retailer Web Design conference given by FitForCommerce eCommerce experts


CEO Bernardine Wu to host and speak at Online Market World





FitForCommerce ran 18 tours on 23 topics and added one-on-one White Glove Tours.
As Shop.org‘s Annual Summit continues to grow, both in size and in content, it was clear that the popular Expo Hall Tours that were run by FitForCommerce last year should be brought back for 2009. Each started with a presentation by the FitForCommerce analyst, including an overview, best practices, pitfalls and good examples, and ended with attendees being escorted to the appropriate exhibitors. Not surprising given the economy, the most popular tours were focused on ways to increase the number of visitors and conversions: Search Engine Marketing, Promotions & Loyalty and Affiliate Marketing. Also popular were tours on new topics such as Social Media and Mobile Commerce.


FitBase - the eCommerce market's first and only knowledge base for eCommerce best practices, expert and community advice, and eCommerce provider details.
FitForCommerce has launched FitBase™ which offers specific, actionable advice on 300+ eCommerce elements from webstore features to site management and back-end to design and eCommerce marketing. Best practices and feature adoption data will be provided by veterans at the e-tailing group. And detailed criteria on hundreds of eCommerce solution providers will be accessible through a directory and a Solution Finder wizard. Learn More>


Free Web Consultations at Internet Retailer Web Design conference given by FFC analysts.
For the second year, Internet Retailer invited the FitForCommerce team to give free on-site consultations to online retailers and e-businesses at the IR Web Design conference in Miami. Last year's feedback from the consultations was extremely positive and many walked away with actionable feedback. If you are interested in attending or in a one-day rapid site evaluation, contact us.  more


Shop.org and FFC provide first ever guided tours of EXPO hall at Annual Summit
The 2500 attendees at Shop.org's Annual Summit in Las Vegas were offered a choice of 20 guided EXPO Hall tours covering all eCommerce topics. Many tours were oversold as online retailers sought out FitForCommerce analyst advice on eCommerce best practices and vendor selection.   more



The Art & Science of Choosing eCommerce Technology - Webinar presented by FFC and Elastic Path   more


Internet Retailer and FFC host first exhibit hall navigation desk to help attendees find the solutions they seek
With over 300 exhibitors in the Internet Retailer Exhibit Hall, 90% of attending retailers surveyed found it "overwhelming", but IR and FitForCommerce teamed up to offer an Exhibit Hall Navigation Booth, the first of its kind. There, FitforCommerce analysts provided assistance to attendees in making the most their visit to the Exhibit Hall, including mapping out potential solutions and facilitating efficient use of the hall. Also on offer were Best Practice Checklists and Key Questions to Ask Providers Checklist on 20 different topics and vendor categories.


Internet Retailer & FitForCommerce to host exhibit hall navigation desk to help attendees find
the solutions they seek

This year's Internet Retailer Exhibit Hall features exhibits from 326 e-commerce solution providers—easily the largest display of e-commerce technology ever assembled. Because of its size—130,000 square feet—the Hall can be a formidable navigation challenge. To help you make the most of your search for e-retailing solutions you are looking for, IRCE has contracted with FitforCommerce to operate an Exhibit Hall Navigation Booth at the entrance of the Exhibit Hall. There, FitforCommerce professionals will provide assistance to attendees in making the most their visit to the Exhibit Hall, including helpful maps of the Hall that pinpoint the location of the various categories of e-commerce solutions and other valuable eCommerce best practices.


Online Market World Radio Interview of Bernardine Wu of FitForCommerce
Hosts RSS Ray and Lisa Morgan of Online Market World Radio ask Bernardine Wu, CEO of FitForCommerce about retooling eCommerce technology, tackling the endless array of vendors, how to find out who actually does what, and suggestions on how to research eCommerce technology options. more


YouTube video by FitForCommerce "What is Web 2.0? Is it overused and outdated?"
FitForCommerce asks and eCommerce experts speak out (act out?!) about Web 2.0 in this funny parody. Everyone loves the concepts, technology, features and cool new stuff, but the term has become so overused that it's lost its luster. See for yourself. more


"From Entrepreneur to an Enterprise" Workshop day at IRCE sponsored by FitForCommerce
The path from entrepreneur or small e-business to enterprise is a challenging and ever-shifting one that few people and organizations make successfully. Yet, the online industry is growing at such a rapid pace that everyone can't afford NOT to think about growth strategies and tactics. This full-day session is sponsored by FitForCommerce because we believe that understanding and planning for the growth factor will lead to capitalization of growth, not just handling growth. Attendees will learn and share with the session experts and each other.


CEO Bernardine Wu to speak at Internet Retailer Conference & Exhibition
FitForCommerce's CEO, Bernardine Wu, will be speaking at IR's conference on "How to Plan a Redesign". As many web businesses know, a redesign is not just about improving the "look" of a site; there are many factors to consider in both the new design as well as the process of designing and implementing an upgraded site. Bernardine's session will cover best practices in the art and science of achieving a successful redesign - including pre- and post-project must do's.


Free Web Consultations at Internet Retailer Web Design conference given by FitForCommerce eCommerce experts
In just 15 hours, the FitForCommerce team gave 40 free web consultations to online retailers and e-businesses at the IR Web Design conference in Miami. Small and large, new entrants and veterans - web operators sought out the insights and suggestions of our consulting staff to improve customer experience and conversions. Feedback from the consultations was extremely positive and many walked away with actionable feedback. If you are interested in a one-day rapid site evaluation, contact us.


CEO Bernardine Wu to host and speak at Online Market World
While e-marketers, e-merchandisers and CX managers are focused on the storefront customer experience, the eCommerce/technology manager needs to keep the engine going flawlessly while providing flexibility and adeptness to offer up the customer experiences and eCommerce capabilities needed to stay competitive. FitForCommerce CEO, Bernardine Wu, will be hosting a multi-session module which will cover the relevant topics which eCommerce/technology professionals care about including those that keep us up at night (e.g. hosting, scalability and reliability) and those that give the competitive advantage (e.g. features, functions, systems). Sessions include: "eCommerce 'Must Have' and 'Should Have' Capabilities for the Small, Medium and Growing Online Company", "How to Choose a Technology Provider/Partner", and "Best Practices in eCommerce Implementations, Whether In-House, Licensed, On-Demand or a Hybrid".