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Expert eCommerce Consulting Team

Our team of former multichannel retailers and experts has hands-on experience from many years in eCommerce in over a hundred large and small online businesses:

  • Managing $50m+ eCommerce P&L businesses
  • Building multi-channel retail businesses from scratch
  • Helping online retailers define and re-engineer business and technical processes
  • Coaching online retailers in best practices and 'best fit' solutions
  • Managing RFP and selection processes for web businesses
  • Facilitating critical technology decisions in support of business objectives
  • Managing the implementation of complex eCommerce systems
  • Integrating new platforms and point solutions to legacy systems
  • Guiding US online retailers in deploying international eCommerce businesses

More testimonials >

"Developing a sophisticated ecommerce platform and planning a successful launch is a huge undertaking for any size company. Without Bernardine, we couldn't have done it. Her team helped us make the right decisions and provided the coaching and support we needed to make our website grow. And even though this was a difficult task, we still had fun along the way." – Denise Houseberg, CEO (a.k.a. Drop Ship Diva), MarketExpo.com

Our team comprises (links to profiles below):

Bernardine Wu  Founder & CEO

Bernardine Wu is the founder and CEO of FitForCommerce, a business which resulted from her many years of operational and strategic success in helping online retailers find solutions, re-launch eCommerce sites and increase online sales. She is a frequent speaker and writer for the eCommerce industry's leading resources including Internet Retailer, Shop.org and Online Market World.

Bernardine has extensive finance, technology and eCommerce experience rooted in Wall Street and a successful history working in the eCommerce industry for several leading companies. Bernardine co-founded SiteAcuity, a provider of online marketing and CRM software, and Venda, Inc., an outsourced eCommerce platform provider, where as president and COO, she was instrumental in Venda's launch and growth in North America. Clients included: Lands' End, Neiman Marcus, Crabtree & Evelyn, UnderArmour, Pokemon and DoItYourself.com.

Prior to entering online retail, Bernardine was an executive-level consultant on projects tied to increasing revenues, restructuring costs and maximizing organizational efficiency at a variety of financial institutions including the New York Stock Exchange. Before that, Bernardine managed the B2B eCommerce business unit at OptiMark, Inc., a provider of advanced matching engine and exchange technology. Bernardine also held senior technology and operations management positions at brokerage firms Salomon Brothers and Jefferies & Company and at Accenture.

Bernardine's most recent work has included: Brooks Brothers, Bed Bath & Beyond, Modell's, Performance Bike, Spencer's Gifts, Talbots, Tory Burch, Victoria's Secret, and Warner Brothers.

Bernardine received her BA in English and Asian Studies at Dartmouth College.

Karen Greenberg  SVP, Sales & Business Development

Karen Greenberg is the SVP Sales and Business Development of FitForCommerce. She brings a deep breadth of knowledge in eCommerce platforms, social media and mobile to the team.

Karen has extensive sales, marketing and business development experience helping start up technology and consulting companies with their establishment of people, process and client successes. Karen was responsible for all new revenue for Vcommerce (now Channel Intelligence), an outsourced eCommerce platform provider, and CopiaMobile, a mobile marketing platform provider. She was instrumental in the growth at both Vcommerce and CopiaMobile. Clients included: Target, Barney's, Overstock, Callaway Golf, Ritz Camera, Follett Higher Education Group, Sears and David's Bridal.

Prior to specializing in the eCommerce eco system, Karen held various levels of sales and marketing positions at WebEx (now Cisco), SupportSoft (now Consona Corporation), Computer Associates and The Xerox Corporation.

Karen's most recent work has included: Barney's, Callaway Golf, Cisco, Computer Associates, Follett Higher Education Group, MicroAge, Sears, Target, and Xerox.

Karen received her BA in Liberal Arts at Arizona State University.

Marc Appana  SVP, Consulting & CIO

Marc Appana is the SVP of Consulting and CIO at FitForCommerce, and also serves as a senior consultant providing business and technical expertise to multichannel retailers to define eCommerce strategies and select eCommerce technology solutions. His 12 years of online marketing, eCommerce and technology experience combined with a practical, hands-on approach is leveraged and appreciated by the dozens of clients he has helped through strategic diligence, requirements definition, technology selection and implementation coaching.

Marc's eCommerce and online marketing expertise began at DoubleClick where he provided product management, strategic partner management, department management, support management and process re-engineering, while working with Fortune 500 clients like Pepsi, P&G and Intel.  At ThinData, Marc continued his expertise in online marketing, email management and web solutions, for top tier clients like GM, Pfizer and Bell-Sympatico/MSN. Most recently, he provided sales and solution engineering for eCommerce provider Truition (now CDC Software), a provider of outsourced eCommerce and auction solutions with a client list that includes Sirius, Dell and Philips.

Marc's most recent work has included: Bed Bath & Beyond, Lion Brand Yarn, Philosophy, Shoppers Drug Market, Smartwool, Super Supplements, Tractor Supply, and Zippo.

Marc graduated from University of Toronto with a BA in Economics.

Jay Holan  SVP, Corporate Development & Sr. Consultant

Jay Holan is a senior consultant at FitForCommerce, providing strategic guidance to multichannel retailers based on over 25+ years of retail, interactive consulting and operational roles.

Previously at Pinnacle Rock and Fry, Jay was responsible for the multimillion dollar complex redesigns and relaunches of Orchard Brands and Express which include multi-brand webstore, multichannel functionality and operations. Additionally, he was key strategic advisor to Home Depot eCommerce and catalog strategic planning project.

Previous retail management roles include Martha Stewart Living and Fetco. Vendor-side management roles include Digitas, marchFIRST, NetKey and clients included: Williams-Sonoma, JC Penney, and Sharper Image.

Jay's most recent work has included: Brooks Brothers, Glen Raven, Juicy Couture, Oreck, Sodexo, Talbots, The Fragrance Outlet, and Tractor Supply.

Jay received his BA in Art & Design from University of Wisconsin and MBA from Yale School of Management.

Arthur McManus  VP, Provider Business Development & Program Management

As the Vice President Provider Business Development and Program Management, Arthur is responsible for developing and delivering products and programs that will help build mutually successful partnerships between Providers, FitForCommerce, and our clients.

Arthur has over 17 years of industry experience in business development, consulting and IT management positions. Arthur's background includes extensive experience working in collaboration with business and IT leaders setting corporate strategy and achieving global B2B and B2C customer facing goals and objectives.

Previously, Arthur was the VP of Business Development for eCommerce platform provider iCongo Inc. As a member of the executive management team, Arthur helped iCongo achieve significant revenue growth and increased market positioning. While at iCongo, Arthur assumed multiple roles including leading sales, marketing, partner management, and analyst relations. Arthur also has direct retailer experience as Director of IT at Timberland and consulting experience working for i2 Technologies leading consulting projects for Fortune 500 clients such as Whirlpool, GE, and British American Tobacco.

Arthur has earned a MBA from Babson College on top of holding a BS in Management.

Cynthia Kounaris  Chief Resource Officer

Cynthia Kounaris heads organizational development and resourcing for FitForCommerce, currently overseeing all aspects of FitForCommerce recruiting, both internal and for clients, and leading other key organizational initiatives. Cynthia is a former vice president of the Las Olas Association in Ft. Lauderdale, Florida where until recently, she owned a successful bridal retail store.

Cynthia also is co-founder and Executive Director of the grassroots Women Ecommerce Execs organization, created to provide networking, education and growth opportunities for women in ecommerce.

Previously, as general manager of internet start-up INS Greencard, she managed all aspects of the business, technology and organization. Prior to eCommerce and retail, Cynthia managed many departments and projects to develop complex trading systems as an executive with over 15 years in Wall Street technology at Deutsche Bank, JP Morgan and Salomon Brothers.

Cynthia graduated from Bates College with a BA in French.

Danielle Savin  VP, Multichannel Retail and Marketing

Danielle Savin is a Multichannel Retail and Marketing Specialist for FitForCommerce, providing eCommerce marketing consulting and implementation coaching. As a former multichannel retailer, Danielle's hands-on experiences in design, usability, all forms of eMarketing, eMerchandising, technology, organization, and outsourcing positions her as one of the most seasoned consultants in the industry.

In a career spanning more than 15 years in the industries of eCommerce, direct marketing, and traditional and brand marketing, Danielle has launched multiple eCommerce sites for nationally renowned retailers. In every launch endeavor, she orchestrated all phases of production from design interface to actual launch. Danielle combines experience, vision and talent to assess business needs, develop strategy, and implement and monitor deployment so that e-retailing clients are able to successfully compete across all channels.

Danielle has served as divisional vice president for both Playboy Enterprises and Fredericks of Hollywood, where she was responsible for overseeing all aspects of eCommerce business strategies, marketing initiatives, technology requirements, website performance, and the creative execution of online and print advertising materials. Danielle Savin also has several years of traditional brand marketing experience with Mail Boxes Etc, Scripps Memorial Hospitals, Samuel Goldwyn Films, Playboy Enterprises and others.

Danielle's most recent work has included: Annie Sez, Cache, Candy Warehouse, Dylan's Candy Bar, Juicy Couture, Mandee, Perry Ellis, Talbots, Tory Burch, The Fragrance Outlet, Tractor Supply, Victoria's Secret, Warner Brothers, and WSS Shoes.

Danielle received her BA in English/Writing Emphasis from the University of California San Diego.

AJ Leale  VP, Consulting

AJ Leale is VP of Consulting at FitForCommerce and manages several sales and operations initiatives. With over 14 years of eCommerce experience, AJ's expertise includes industry best practices and trends, detailed understanding of existing web applications and services, application architecture, development and management of live webstores and Internet applications.

AJ's has an extensive history in architecting and implementing small to large scale eCommerce applications. His roles have ranged from presales engineering, solution architecting, integration design, website development, management of project and technical implementation teams and account management. As director of web development at WebCollage, AJ was responsible for over 35 customer projects (including HP, Kodak, Lenovo, Olympus, Microsoft, Sony, Symantec) through a team of US based project managers and offshore developers in Israel and Russia. As an early pioneer in ecommerce at platform providers InterWorld and Venda, AJ managed the design and implementation of some of the earliest e-retailers (Ann Taylor, Burlington Coat Factory, Pet Smart, Speedo, Nike, Toys R Us, Jockey, Educational Resources, Lillian Vernon, Lancome, and Maybelline) and recently some of the most complex webstores, including the international site for premiere retailer Lands' End.

Additional Internet expertise comes from developing Salesforce.com application add-ons for Bluewolf, Inc. and development of one of the first NYC restaurant guide in the mid-90's handling online ordering of meals for over 3000 restaurants.

AJ's most recent work has included: Aerosoles, Annie Sez, Brooks Brothers, Mandee, Micron, Fortunoff, Keystone, L'Oreal, Tory Burch, Talbots, Tractor Supply, Victoria's Secret, and Warner Brothers.

AJ has a BS in Mechanical Engineering from Rensselaer Polytechnic Institute and an MBA from NYU Stern School of Business.

Brian Beck  Sr. Consultant

Brian Beck is a senior consultant at FitForCommerce, leveraging his 16 years of ecommerce experience as a hands-on C-level executive, strategist and operator. He has achieved high growth rates in excess of 100% per year in early stage companies through multi-billion dollar enterprises, and in very competitive verticals. He has held full P&L responsibility up to $100 million and has managed all aspects of online retail operations including online marketing, merchandising, web experience, technology, customer service, fulfillment, and financial management.

Most recently, Brian was VP Ecommerce for Harbor Freight Tools, a 360-stores retailer of discount tools, where he managed a site re-launch, technology re-engineering, merchandising and marketing programs from scratch, and drove explosive growth. Previously, Brian was COO of OvernightPrints.com, a $65 million online retailer of custom printed products, where he managed online marketing, merchandising, customer support, and other operating functions of the company. Earlier, he served as COO at Costume Super Center where he led efforts that increased YOY revenues by 90% while replacing the company's eCommerce systems. Brian's early career included CEO of Broadspan Commerce, an online furniture retailer, where he led the firm from start-up to industry prominence over a 5 year period (Internet Retailer Top 500 company and Inc. 500 honoree).

Brian holds an MBA and BA from Rutgers University. He is also a 2006 'NJBiz Forty Under 40' winner.

Neil Banerjee  Sr. Consultant

Neil Banerjee is a senior consultant at FitForCommerce, leveraging his more than 20 years of experience providing IT solutions to retailers. During his tenure at IBM, he had responsibility for Point-of-Sale (POS) manufacturing, was the Planning Manager for IBM POS operating systems and hardware, and was the worldwide alternate channels Marketing Manager for IBM POS which entailed developing new delivery channels for IBM hardware around the world. During his last 3 years at IBM, Neil was the IBM POS sales lead for the Southeast US. His clients included Office Depot, Ahold, Food Lion, Harris Teeter, Belk, and many others.

In 1999, Neil became an owner/partner at Retail Technologies Corporation (RTC) as the Executive VP of Sales and Marketing. RTC is a software development company focused on in-store and IBM iSeries based solutions. RTC's StoreMS Application Suite includes POS, but also a very strong, real-time Customer Loyalty Rewards module. Neil developed many client relationships for RTC including Variety Wholesalers, Dollar Tree, TSC Stores (Canada), Peavey Industries (Canada), Columbia Sportswear, Follett Higher Education Group, Hancock Fabrics, Jockey International, Cato, and Garden Ridge.

Neil has a BA in Finance from Michigan State University.

Joe Fink  Sr. Consultant

Joe Fink is a senior consultant at FitForCommerce, providing management and technology guidance to multichannel retailers, leveraging his more than 20 years of C-level experience.

Joe is a multichannel CIO/CTO with over 20 years experience driving business performance by restructuring and optimizing processes, and implementing technology solutions with rapid ROI. In addition to other senior management positions, Joe was CIO for Nautica, responsible for over 500 people and a $48m operating budget and managing IT, Warehousing, Distribution, Transportation and Customer Service. Prior to that, he was CIO of Guess? Inc., responsible for all multichannel technology needs.

Most recently, Joe has been leveraging his experience in managing multiple global and domestic products in apparel manufacturing, retail, ecommerce and mail-order by consulting with various retail businesses, in the US and abroad. His expertise includes ERP, supply chain management, distribution and warehouse management, POS, inventory, sales, transportation, data warehousing, IPO enablement, space and floor planning, and team leadership.

Joe has an MBA Certificate from Tulane University, an MS in Computer Science from University of Pittsburgh and a BS degree from Robert Morris University.

Phil Goodhart  Sr. Consultant

Phil Goodhart is a senior consultant at FitForCommerce, providing eCommerce, marketing and product management guidance to multichannel retailers, leveraging his more than 25 years of operational and consultative roles.

Previously, Phil was General Manager of Allergy Control Products with full P&L responsibility of the multichannel seller of allergy related products. In this role he increased revenues and margins, oversaw international growth and new business development channels. Phil has also managed the multichannel business at MBI, best known for the Danbury Mint brand of collectibles that have been featured in direct mail, catalogs, and online. As vice president of the $350 million division, his leadership and entrepreneurial skills contributed to the rapid growth of a variety of categories, leverage of direct marketing, as well as designing and launching eCommerce.

Phil has helped consulting clients develop multichannel marketing, eCommerce and product strategies, launch online channels such as email, paid search, and display ads, and optimize catalog circulation. Phil started his career with the MIS division of Arthur Andersen & Co., developing manufacturing, planning and control systems for major clients such as General Electric and Pfizer.

Phil's most recent work has included: Red Diamond, Brooks Brothers, Nabisco, PetsUnited, Wellconnected Personalized Jewelry, Homeowners Membership Services, and Really Good Stuff.

Phil holds an MBA from Harvard and a BA in Economics from Princeton.

Steve Jones  Sr. Consultant

Steve Jones is a senior consultant at FitForCommerce, with over a decade of ecommerce experience as a hands-on CEO, COO, and ecommerce General Manager. He has a history of turning around businesses by revitalizing marketing, building teams, revamping operations, acquiring customers and growing revenue. His areas of expertise include strategic planning, branding, ecommerce, direct marketing and merchandising.

Most recently, Steve was hired by the investor board of Sport Haley to turn around the business. Steve reversed a decade of losses to achieve a profit in one year by building the management team, upgrading staff, installing business disciplines and securing funding.

Steve also spent 5 years as SVP Marketing at Norm Thompson Outfitters, a $200+ million direct marketer selling apparel, footwear and hard goods across its four brands, catalogs and websites.

Steve holds an MBA and BA from Oregon State University.

John Kinsella  Sr. Consultant

John Kinsella is a senior consultant at FitForCommerce, with three decades of executive line management and senior consulting at several multichannel corporations. His expertise includes brand creation and development, multichannel retail management, strategic planning, merchandise planning, operations management and facilitating organizational change.

Previously, as a Managing Director at Urban Outfitters, John developed the brand strategy, launched and grew the innovative garden lifestyle retail concept, Terrain, including the customer experience, merchandising, organizational development, real estate, store design, operations, direct marketing and public relations. Terrain's business channels included a 5-acre retail nursery and home store, award-winning farm-to-table restaurant, landscape design studio and an e-commerce site.

John has held other management roles at Smith & Hawken, Williams-Sonoma, Banana Republic and Gap, Inc. And he has worked with many well-known brands to develop strategies and tactics, analyze merchandise and marketing programs, implement operational and technology improvements, including Home Depot, Nike, Anthropologie, Design Within Reach, Cabela's, Sur La Table, Martha Stewart Omnimedia, Sundance and Illuminations.

John's most recent work has included: Anthropologie, Banana Republic, Gap, Home Depot, Martha Stewart, Nike, Smith & Hawkin, Urban Outfitters/Terrain, and Williams-Sonoma.

John has a BS degree from the University of California, Berkeley.

Kathleen Martens  Sr. Consultant

Kathleen Martens is a senior consultant and brings 20 years of strategic planning and business management expertise to FitForCommerce. Based on her work with leading multinational consumer brands, specialty retail companies, start-up ventures, and professional advisory firms, Kathleen provides broad perspective and unparalleled insight to our clients.

Kathleen joined FitForCommerce from Delivery Agent, a provider of end-to-end e-commerce technology solutions. There, she drove the sales growth of key multichannel retail clients providing strategic vision and tactical execution across emerchandising, emarketing, webstore management, technology, fulfillment, and customer service. Prior to that, Kathleen gained a high level purview of the global retail sector through her work as a research analyst at Prudential Equity Group and senior consultant with the private equity practice of Kurt Salmon Associates, evaluating retail business investment opportunities.

Kathleen offers clients the practical benefits of direct merchandising experience from her management roles at Williams Sonoma and Gap, Inc. She began her career with The Walt Disney Company and entered the online world 16 years ago in marketing at The Washington Post's multimedia division. She also co-founded Internet startup NextDoor Networks and understands how to lead and navigate opportunities ever-present for high growth companies.

Kathleen's most recent work has included: Hudson Booksellers, Murdoch's, The Fragrance Outlet.

Kathleen received her MBA from Harvard Business School and BA in Economics from UCLA.

Kerry Martin  Sr. Consultant

Kerry Martin is a senior consultant at FitForCommerce and has over 10 years experience in the software industry in the direct-to-consumer retail environment. She has implemented many eCommerce platforms and solutions on both the 'front-end' and 'back-end' side. Her specialties include the integration of eCommerce sites with back-end systems - the "behind the buy button" applications include order management, customer service, inventory and warehouse management, shipping, merchandising, marketing, and financials.

During her years at Micros, (formerly CommercialWare) Kerry was an early pioneer of the eCommerce implementation, working with catalog and brick-and-mortar companies to develop an online presence. She also was at the forefront of the multichannel and cross channel initiatives, helping clients create a seamless shopping experience for their customers. Kerry also served as Product Manager at OrderMotion, a SaaS order management provider, working to enhance the product to meet the demands of the industry and the current customer base She recently directed Strategic Development at a leading costume online retailer, working to optimize operations by focusing on process re-engineering and system implementation.

Throughout her career, Kerry has worked with various clients in many different capacities, from business analysis to requirements gathering, in order to help them improve their businesses using software as a solution. In building a comprehensive and integrated solution for her clients, she has been exposed to and has experience with many leading software providers in the ecommerce industry.

Kerry's most recent work has included: Cache, Giggle, Glen Raven, Group Publishing, LD Products, Tory Burch, Totsy, and Warner Brothers.

Kerry has a BA from Villanova in French, with double minors in Economics and Education.

Dick McDougald  Sr. Consultant

Dick McDougald is a senior consultant at FitForCommerce, with over 25 years experience in retail management and IT consulting. He has extensive experience in merchandising, order management, point of sale and warehousing systems. As a founding Partner of Pinnacle Rock Associates, (PRA) Dick oversaw client activities at the following: Home Depot, Sur La Table, Levi's, Dollar Tree, The North Face, Lowepro, Smith and Hawken, Design Within Reach, Discovery Channel Retail and Cost Plus.

Before founding PRA, Dick served Vice President of Information Technology at Discovery Channel Stores. In this position, Dick led all IT and systems functions for this multi-channel, multi-division company. During his tenure, he implemented a new WMS, developed a customer loyalty program and led development of a new order management system. Preceding his role at Discovery, Dick served as the Vice President of the CML Group which provided order management, warehousing and distribution services for a variety of retail chains including The Nature Company, Smith & Hawken, Hear Music and Scientific Revolution. In this position, Dick managed the explosive growth of The Nature Company as they grew from 12 to 125 stores while providing shared services support for CML's other customers.

Dick received his BA in Computer Science from University of California at Berkeley.

Amie Rogers  Sr. Consultant

Amie Rogers is a senior consultant at FitForCommerce, with over 20 years experience in operations, retail systems implementation and consulting. She has extensive experience in data conversion, managing software development and implementation of order management, warehousing systems, ecommerce integrations and third party vendors. Amie worked for Pinnacle Rock Associates as a program manager leading client projects including data conversions, software implementations, warehouse relocations, to full custom developed order management merchandising applications. Some of Amie's clients as a consultant include Orchard Brands, Design Within Reach, Discovery Channel Retail and Smith and Hawken. At Restoration Hardware, Amie served as Director of Business Intelligence implementing a centralized reporting data repository.

Prior to joining Pinnacle Rock, Amie served as the Director of Distribution Systems at The Discovery Channel managing all enhancements and development projects related to the call center OMS and the WMS systems. Amie was also Director of Retail Distribution for the CML Group who provided order management, warehousing and distribution services for a variety of retail chains. In this position, Amie lead teams in the implementation of a custom designed warehouse management system with automated equipment while also being the client liaison for shared services clients. Amie's experience as a Quality Control Engineer at Dana Corporation helped develop that foundation of her hands on operational analytical skills she brings to the team.

Amie received her MBA in Strategic Leadership from Dominican University of California and her BS from Indiana University Purdue University of Indianapolis in Mechanical Engineering Technology.

Stephen Rogers  Sr. Consultant

Stephen Rogers is a senior consultant at FitForCommerce, with over 20 years experience in retail management and IT consulting. He has extensive experience in business process design, system integration strategy, database design, software design and deployment, merchandising, order management, and warehousing systems. Prior to joining FitForCommerce, Stephen Rogers was a Senior Associate at Pinnacle Rock Associates (PRA). While at PRA Stephen consulted with Lowepro, Acme Made, Dollar Tree, La-Z-Boy, Meijer, Sur La Table, Smith and Hawken, Boscov's, Eve's Apple and Starboard Cruise Services.

Before joining PRA, Stephen held management positions in technology, travel and specialty retail companies. At Archetype Solutions, Stephen served as Director of Operations and Applications where he managed the team developing the internal systems used by the company. At Backroads, Stephen was the Manager of Applications as well as the DBA for the company. At Discovery Channel Stores, Stephen served as Director of Distribution Center Systems. In this position, he managed all IT staff at the distribution center as well as a team of developers in the corporate office tasked with developing a complete proprietary warehouse management system. Stephen also managed the relationship with the 3rd party development team implementing a custom direct market solution for Discovery's eCommerce division.

Stephen's most recent work has included: Tractor Supply.

Stephen received his BA in Geological Sciences from San Francisco State University.

Marty Schmid  Sr. Consultant

Marty Schmid is a senior consultant at FitForCommerce and an eCommerce professional with over 15 years of hands-on experience in the creation and management of web-based businesses. As an entrepreneur, owner and practitioner of web and eCommerce ventures, Marty brings "real life" experience and knowledge to the clients he serves.

Previously, Marty owned and managed a boutique interactive agency which assisted a wide variety of businesses in the creation and development of their online brand identities. Marty also founded and ran a major online travel agency which he lead from startup to $42+ million in annual sales. Marty has managed all aspects of an online business including product strategy, development, brand positioning, marketing, technology and operations.

Marty also has extensive technical expertise in eCommerce software and has personally development large-scale transactional systems with multiple consumer and B2B touch points.

As a seasoned entrepreneur, Marty has experienced first-hand the challenges of growing businesses in hypercompetitive markets and he is able to effectively leverage that experience to benefit clients facing similar challenges.

Marty's most recent work has included: Performance Bike, Nashbar, Admit One, Nutricia, Regional Management Corp, West Music, Sodexo, WSS Shoes.

Kathleen Schultz  Sr. Consultant

Kathleen Schultz is a senior consultant at FitForCommerce with three decades of experience in Direct-to-Consumer channels - ecommerce and catalog - in B2C and B2B businesses. During this time, she has been both a corporate management executive and a consultant. Kathleen is results-driven with a broad base of management and analytical skills. She has a proven ability to develop and validate ecommerce strategic directions and to execute plans to optimize performance.

She has held senior management positions at Ethel M. Chocolates, Branders.com, Calyx & Corolla, Smith + Noble, Duty Free Shops and I. Magnin, where her responsibilities ranged from owning all marketing and operations to overseeing website launches, partnership programs, and merchandising.

Most recently, she has worked with Artful Home, Bella Bliss, Charlotte Russe, Countryside Citrus, Gevalia Kaffe, Smileycookie.com and Taylor Gifts.

Kathleen did her nursing studies at Jamaica Hospital School of Nursing in Jamaica, NY.

Tim Toews  Sr. Consultant

Tim Toews is a senior consultant at FitForCommerce, guiding retailers by leveraging his more than 20 years of multichannel experience.

Tim was Global CIO of Office Depot from 2005-2010, responsible for over 700 employees and a $200M Information Technology budget to support Office Depot's $13.4B in revenue. Most recently, he has been a consultant to them, developing a pure-play strategy. Among other roles at Office Depot, he was SVP/eCommerce, SVP/CIO of Office Depot Europe and SVP of International Development.

Tim has senior level, across-the-board experience in B2B, B2C, multichannel and international management while maintaining a hands-on approach to business, operations and technology problem-solving.

Tim has a BA in Political Science from the University of Southern California and studied for his MBA at UCLA.

Sevag Parsehian  Program Manager, Consulting

Sevag Parsehian is the manager of the Colsulting Program at FitForCommerce and also manages several key programs within the company's consulting business and eCommerceKnowHow.com content and tool website. Sevag manages Search Marketing, Site Analytics and Customer Service for eCommerceKnowHow.com and is also responsible for key content, including eCommerce provider content, relevant articles, best practices and feature evaluations. He works with eCommerce providers to help them showcase their company and solutions through eCommerceKnowHow.com. He also evaluates provider solutions as part of the “FitForCommerce Verified” program (an in-depth review of solutions which is a differentiator for providers and a new “seal of approval” for retailers to use when making ecommerce technology decisions). Sevag manages “Opportunity Corner”, a service that allows retailers to self-post their ecommerce technology requirements and allows providers to request access to those opportunities. In addition, Sevag performs research and analysis for various strategic initiatives and client consulting projects.

Previously, Sevag was a project manager and business analyst for an eCommerce consulting company, managing re-design and strategy projects for enterprise companies. He was the lead business analyst for the development of a CMS product and the account manager for clients of email marketing products and eCommerce platforms.

Sevag's most recent work has included: Brooks Brothers, Talbots, and Tractor Supply.

Sevag has a BA in Business Administration from Middle Tennessee State University and has studied in the NYU Digital Marketing Program.

Josh Shanas  Consultant & Director of IT

Josh Shanas is a consultant and the Director of IT at FitForCommerce and manages several marketing programs for the company including web design, content management, email marketing, and social media marketing for FitForCommerce.com and eCommerceKnowHow.com. Josh is responsible for the development of the mobile technology directory across different categories (platforms, payment, marketing, etc) including what operating systems are supported, pricing, descriptions and features, as part of FitForCommerce’s eCommerceKnowHow.com provider directory. Josh also supports the FitForCommerce Verification program (an in-depth review of solutions which is a differentiator for providers and a new “seal of approval” for retailers to use when making ecommerce technology decisions).

Prior to joining FitForCommerce, Josh was the Director of eCommerce & Marketing at BowlingShirt.com, an online retailer of custom order bowling shirts and purveyor of "all things '50s".

Josh's most recent work has included: Aerosoles and Cruisin' USA.

Josh studied philosophy at Northwestern University.



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