Comparison Shopping Sites/Portals
|
Comparison Shopping Sites or Portals companies aggregate and display products from many sites for purposes of product or e-retailer comparison or for product information distribution.
|
Key Questions
- How can I integrate your leads into my analytics, CRM and eCommerce systems?
- Into how many CSEs do you provide integration? What if there’s a niche CSE that’s important to my business that you don’t have. Am I on my own with that one?
- At what volume of transactions (e.g., number of feeds, clicks, orders, transactions) do your more sophisticated functions start to yield return on the significant investment in time it will take to launch them?
Access all Key Questions and
Best Practices checklists
Best Practices
- Start by listing higher margin products first to determine how successful the medium can be for you.
- Specify as many attributes as possible for your products.
- Adding and managing multiple online channels can be taxing for smaller online businesses.
|
