Press Release

FitForCommerce‘s Danielle Savin to Share Insight and Expertise at Loyalty Expo

Short Hills, NJ – June 1, 2009 — FitForCommerce Vice President of Multichannel Retail and Marketing, Danielle Savin, will be a guest speaker at an intimate dinner event for senior executives in the banking, retail, entertainment, and hospitality industries during the Loyalty Expo. Held in Hollywood, FL, May 31 - June 2, the Loyalty Expo is a three-day conference devoted to creating an unbiased, market driven, “voice of customer” focused clearinghouse / think tank for all loyalty, incentive, reward, and engagement marketing opportunities, insights and responses.

Prior to the time of eCommerce, catalogers and direct marketers were all about the numbers and dividing customer bases into a plethora of segments. Those segments could be a simple RFM based splits or as complex as what category the customer purchased from, what bankcard was used, and how the customer scored on a number of Synergy or CHAID models to give the marketer an answer of what and when to send a mail piece or catalog. So the question is how did such good direct marketers allow their customer files to be blanketed with one email across the whole database, year after year? The logic of direct marketing in print versus eCommerce no longer matched. Now we are seeing the B2C eCommerce industry slowly emerge to what we are classifying as personalization and trigger email segmentation. Why did this happen, and why are so many databases still kept separate from the email file? Danielle's presentation aims to answer these and many more questions.

Who: Danielle Savin, Vice President of Multichannel Retail and Marketing

What: “What Happened When Print Met Ecommerce?”

When: Monday, June 1; 6:30p - 9:30p

Where: The Westin Diplomat Resort, Hollywood, FL

To Register: Click Here

Other presenters include Dan Angus, a customer loyalty marketing expert and consultant and the Manny Salas orchestra out of Miami, FL. Dinner guests include executives from companies such as J.Crew, Sears, Crate & Barrel, and Best Buy.

To learn more about how FitForCommerce helps eCommerce businesses articulate requirements, leverage best practices, discern market offerings, and choose technology solutions that fit, visit us at www.fitforcommerce.com.

About FitforCommerce
FitForCommerce™ provides on-demand tools and expertise to help eCommerce businesses analyze business and technical requirements, leverage best practices, gain visibility to market offerings and select "best fit" technology solutions. FitForCommerce's unique eCommerce DiligenceTM process and toolkit ensures rigorous evaluation and knowledge-based decision-making. FitBase™, by FitForCommerce, is the ecommerce market's first and only online knowledge base for best practices, trends, benchmarking, solution provider information and community advice. For additional information, please visit www.fitforcommerce.com.

Contact:
Dawn Trenson
973-379-7399
dtrenson@fitforcommerce.com