Stephanie Liu is a senior consultant at FitForCommerce, leveraging 15+ years of digital commerce experience from large international retailers including Amazon.com and The Gap as well as startups such as The Honest Company and Tamara Mellon.
Prior to joining FitForCommerce, Stephanie was Director of Digital Product Management at Tamara Mellon launching the company’s ecommerce business. Before that Stephanie was Manager of Product Management at The Honest Company where she led new feature developments across multiple platforms including web, mobile, data analytics and fulfillment. She also led the company’s international expansion into Asia, spearheading the technical foundation and running the overall digital strategy for APAC.
Stephanie gained her expertise in digital commerce, marketing and product management during her time at Amazon.com. At Amazon, she led a Mobile Innovation Taskforce designed to launch best-in-class features to streamline the mobile shopping experience. She developed the first-ever Mobile Merchandising SOP to inform company-wide marketers of best mobile practices. She was also instrumental in building multiple customer-facing features including Product Finder and Upsell Widgets. In addition, she was responsible for campaign execution, storefront redesign projects and a wide range of merchandising activities.
Stephanie holds a B.A. in Economics and a B.A. in Political Economy from the University of California, Berkeley.