FitForCommerce Innovation Theater – Booth #1701
- Wednesday June 8, 1:30-1:50pm
THE LOCAL STORE ONLINE: ADDRESSING THE BRICK AND MORTAR RETAIL CRISIS
Traditional brick and mortar retail is in crisis with a record number of store closings and retailer bankruptcy filings. Changing consumer behaviors and the prevalence of pure play internet retailers present the greatest threat to brick and mortar stores. Retailers must find a new way to transform their physical store locations into a strategic advantage by leveraging the convenience and reach of their existing digital channels to proactively and seamlessly communicate what’s locally available. Radius8 enables instant access to the store’s best-selling inventory, local buying trends, and store-only deals that drive increased foot traffic and net new sales right into the store, where customer lifetime value is maximized.