Pay By Group is a white-label group cart that seamlessly allows friends to split the cost of gifts on e-commerce sites. In registry and full store, Pay By Group makes high-dollar gifts more accessible,leading to higher conversions, AOV, and revenue. Founded in 2011, Pay By Group is the leading group payments platform, trusted by brands worldwide in travel and retail. The company is backed by top payments VC’s and investors from Facebook, PayPal, and Square.

Learn more: www.paybygroup.com

Meet Pay By Group at the Innovation Theater

FitForCommerce Innovation Theater – Booth #1701

    • Wednesday June 8, 5:30-5:50pm

THE MILLENNIAL GOLD RUSH – 5 WAYS TO TURN MILLENNIALS INTO LIFELONG CUSTOMERS IN 2016

Millennials recently surpassed Baby Boomers as the largest generation ever. They are powering profound shifts in consumer habits, especially as they relate to technology. While this generation spends more money online than any other age group, they tend to be more price-sensitive and pickier about their brand loyalty. How can you convert these consumers into loyal customers as they start families and establish their shopping patterns? How do their expectations as an always-on digital generation differ from their predecessors, and what are the cost-effective ways you can exceed those expectations?

In this session, we’ll review the shifting macro trends and discuss how they affect the online retail landscape. We’ll delve into 5 specific Millennial needs that you can meet in order to build lifelong loyalty among the most important generation in the history of online commerce.