With extensive digital commerce experience for luxury brands and retailers, Katey works with FitForCommerce clients to develop ecommerce growth and marketing strategies as well as technology selection projects.
Before joining FitForCommerce, Katey was the Director of Ecommerce & CRM at SMCP (Sandro, Maje & Claudie Pierlot). With full P&L ownership she oversaw all digital commerce and marketing activities for the Sandro & Maje brands. She drove the development roadmap including vendor selection, budgeting and project roll-outs and re-launched Sandro & Maje websites.
Prior to that, Katey was Director of Ecommerce at Elie Tahari. Leading the digital strategy, including the development roadmap, marketing and customer acquisition, she grew the ecommerce business to the number one store in the company’s retail network.
As the Ecommerce Manager for Bottega Veneta, Katey gained international experience while launching the Japan and UK ecommerce sites and led global digital merchandising roll-outs. Additionally, she was responsible for all US ecommerce operations including customer service, fulfillment and inventory.
Katey started her career in digital commerce at Burberry and La Perla focusing on ecommerce management, merchandising and direct marketing.
Katey received a BS in Textile and Apparel Management from the University of Missouri-Columbia.