FitForCommerce works with online retailers of all shapes and sizes – from the small, high growth ground breakers up to the largest multichannel giants. We have recently noticed a really interesting and surprising trend: retailers are using advanced site search solutions to delay and in some cases, even avoid a re-platforming effort. Why?
Retailers are re-platforming every 3 to 4 years at costs up to $10m for the big guys – and this is not including the “soft” costs of business disruption. In a poll conducted during our recent webinar on this topic, more than 70% of the audience indicated that they would prefer to find an alternative to the pain of re-platforming.
We wanted to know more so we conducted a study (of course, we are consultants). We found that by overlaying site search on current platforms, retailers can achieve some of the same advantages they would have with a re-platforming, including:
These things lead to better conversion rates, greater average order values, improved brand communication, and overall revenue/profit improvements. Sound like justifications for most re-platforming efforts? They should, because they are.
Ultimately, for reasons like scalability, checkout optimization, and back end system needs (order processing, etc.), retailers may need to re-platform. However, we found that site search really has come a long way in addressing some of the underlying drivers for re-platforming. What’s more, advanced site search solutions are much less expensive and take less time to implement than a full re-platforming effort. Retailers can get a lot of the way toward re-platforming nirvana without spending the big bucks.
All of this is documented in more detail in our recent whitepaper, “Site Search vs. Re-platforming: How focusing on advanced site search can eliminate the need to re-platform your ecommerce website”. We highly recommend you download this great free resource as well as listen to the webinar.
3 HOT TIPS:
- Analyze your site search log: Your site search logs can reveal customer needs, intentions, navigation, and merchandising issues and opportunities.
- “Page Not Found”: If a customer stumbled upon this page, at least show some bestselling products.
- Searchandising: Optimize user experience in site search by loading synonyms, using no result terms, etc.