Guest Post by Jim Barnes, CEO of Enspire Commerce, an enVista Company
The Benefit of OMS
An order management system (OMS) is the principal software solution required to unify commerce and unify supply chains. Since OMS provides enterprise wide inventory visibility, distributed order routing (DOM), store and vendor fulfillment and customer care, OMS is the cornerstone by which retailers can deliver against today’s evolving and complex customer expectations.
The right OMS, integrated with a retailer’s point of sale (POS), e-commerce platform, and product information management (PIM) solutions, will deliver a single, accurate view of inventory, orders, payment and customers across all channels and locations, including suppliers, distribution centers, 3PLs, and store locations. With the ability to view the life cycle of a customer profile, retailers can deliver a customized, consistent, stellar shopping experience to improve brand loyalty and optimize sales.
OMS Solutions Are Not ‘One Size Fits All’
Not all OMS solutions are created equal. Not only must retailers evaluate and select an OMS based on functionality, they also need to look at how it integrates to multiple retail applications, supply chain planning, and execution solutions, as this significantly impacts the implementation timeline. Many OMS solutions are monolith, time-consuming, and costly to implement.
However, the next generation OMS solutions are built on a multi-enterprise integration framework and delivered as an integration Platform as a Service (iPaaS) to integrate in months or weeks, versus years. This is a game-changer for retailers that want to increase time-to-value while decreasing implementation risks.
“How can a retailer be expected to provide a seamless experience from one channel to another when many of the necessary technologies have been bolted on over time to older, existing systems as the evolutionary demands of shoppers required? As channels proliferate, and with who knows what shopping behaviors/channels/technologies to come in even the next few years – the answer is, ‘it’s incredibly tough.’ Most [retailers] are ready for a true all-channel end-to-end commerce platform.” (RSR Research, Budget and the Single Platform, 18 March 2014)
Keep The Customer Promise
Retailers that want to effectively unify commerce within a short timeframe and into the long term are best served to evaluate and select a comprehensive suite of unified commerce solutions in the cloud. This includes: a multi-enterprise integration framework, Order Management (OMS), fixed station and/or mobile point of sale (POS/mPOS), product information management (PIM), omni-channel fulfillment execution (store fulfillment and vendor drop ship), trading partner management (EDI) and e-Commerce solutions. The right OMS and ‘integration-first’ platform approach optimizes inventory management, customer engagement, brand loyalty, and ultimately, sales.